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“We’re delighted to announce the launch of Dream Drop in another regulated market. The Danish player profile is an excellent fit for the unique jackpot experience that Dream Drop offers, and early results have exceeded expectations.”
The Dream Drop feature has been designed to enhance the player experience and provide players with unmatched experiences. With a total of 32 MEGA Jackpot winners since launching the product four years ago, Dream Drop has been a constant focal point for player interest.
“Seeing such a positive player response so early is a rewarding reflection of the hard work and dedication that has gone into bringing Dream Drop to market. We’re excited to build on this momentum and encourage Danish operators looking to elevate their jackpot offering to discover what Dream Drop can do for their casinos and their players,” Smith added.
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“Obviously, in the gaming industry we don’t have a price tag on our product where you can just change the RTP (return-to-player) and your problem is solved, it doesn’t work like that. Especially not if you take responsible gaming seriously.”
Speaking of which, in Holland the casinos must have two databases, one for online players, one for land-based, and keep them very separate – except for when it comes to responsible gambling (RG). A casino can’t use its online offering to promote the land-based side to players, and vice-versa – but the data can all be used together to make sure customers are safe from harm whenever they play with the same operator, online or otherwise.
Being a state-owned monopoly is beneficial for RG purposes. You don’t have an employer or shareholders expecting a positive quarterly earnings report four times a year, and as long as the business is self-supporting it can continue to make the best choices for player health and relationships. As Petra defines it: “It’s about a healthy long-term relationship.”
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“Sometimes what data tells you is uncomfortable because it’s challenging the norm,” he said at the time. “For me [it’s about] where we can make some marginal differences by using player data and challenging the perspectives of what the industry thinks should and does happen.”
The Gambling Commission suspended both licences with immediate effect on 28 August after enquiries revealed suspected social responsibility and AML failings. Reviews are now taking place under section 116 of the Gambling Act 2005. But in the wake of the suspension, the two sites have bowed to the inevitable and shut down completely.
According to the Commission’s licensing registry, Bet St George surrendered its four gambling licences on 4 September. BresBet surrendered its own licences on the same date.
