Hammer Gods

What is Hammer Gods?

Here, advertising for online betting sites is positioned differently. Presented as news, the content talks about the highest odds on the market, features offered by operators, regulatory changes and various cases of bettors, ranging from those who made huge financial gains to those who lost everything. 

It is very common among the different profiles identified to refer to regulatory bodies, such as the National Advertising Self-Regulation Council and SIGAP (Brazil’s betting management system). They also speak of responsible gaming in a generic way. In many cases, this is associated with illegal operators and potentially irregular advertising practices.

In this context, the regulations developed to protect players begin to function as a means of legitimisation, with illegal operators even using the term “authorised” in their communication and the “.bet” extension in their domain, which is intended only for licensed operators.

What is Hammer Gods?

Alongside this, the AiA wants to use the lessons from the inaugural week to broaden participation and establish the campaign as a permanent fixture.

“Our ambition is to expand participation each year and make the week an established feature of the African gambling calendar,” Kesitilwe continues.

“Success should not be measured only by whether all countries participate in one year. It should also be measured by whether we have created a credible foundation that more can join.”

About Hammer Gods

Merging Marlins and rewarding Free Spins build momentum throughout the game, creating opportunities for bigger wins.