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How to play Wild West Gold
Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
What is Wild West Gold?
The report identifies land-based and online casinos and sports betting as carrying the highest money laundering exposure. By contrast, lotteries and scratchcards present lower risk.
It finds that online gaming shows more documented terrorist financing activity than gambling, although proliferation financing risks remain limited across both sectors.
Cash, e-wallets, mobile money and virtual assets emerge as the payment methods most vulnerable to abuse. This is particularly true where operators use them to structure deposits below reporting thresholds.
How to play Wild West Gold
SOFTSWISS’s CTO gets candid on AI hype, Tech Race and why the room matters more than the stage.
In July, iGB announced the media partnership between SOFTSWISS and World Gaming for Tech Race Summit 2026 in September.
Recently, Margaret Dunn, portfolio director at WorldGaming, interviewed Sergey Kastukevich, chief technology officer at SOFTSWISS, in a primer of both Tech Race and ICE Hall 7. The pair also shared their perspective on the development of AI in the industry.
