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“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online. 

By aligning with the NFL, Codere seeks to leverage marquee live events to boost customer engagement and enhance its offerings through unique fan experiences.

Mexico is one of the NFL’s most important markets outside the United States and a core market for Codere Online.

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“We would like to see stronger player protection measures across African markets,” Akolade adds. “That includes enforcement of effective age and identity verification, meaningful self-exclusion systems, responsible gambling advertising standards, improved access to counselling and treatment services and stronger action against illegal operators.

“The current landscape pays lip service to responsible gaming, and you’d hardly see effective player protection architecture other than messages asking players to gamble responsibly and surface-level awareness campaigns.

“Having a minimum standard in player protection is one of the aims of the network. Our view is that responsible gaming regulations need to move beyond being paper-based requirements to actual standards that are upheld as a regulatory requirement.”

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The Independent Liquor and Gaming Authority (ILGA) in New South Wales is seeking to transfer administration of the ClubGRANTS scheme to the State Revenue chief commissioner, citing operational pressures and ongoing scrutiny.

This was revealed through documents obtained by ABC and statements from ILGA chair Caroline Lamb on Monday.

Introduced in 1998, ClubGRANTS was designed to channel a share of gambling-linked profits from gaming clubs back into local communities. This includes health and welfare services as well as community development and sporting clubs.