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While representation remains important, Yaxley warns that many companies still mistake headcount for inclusion.

“One of the biggest misconceptions is that DEI can be measured by representation alone,” she says. “Representation matters, but it’s only one part of the picture.”

For her, the real test is whether employees have equal access to development, promotion and leadership opportunities, rather than simply being hired.

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“ARGN was created because problem gambling is becoming a bigger issue across Africa and most responsible gambling efforts still happen within individual countries,” Akolade tells iGB. “While many organisations are doing great work, there has been limited opportunity to learn from each other, share research, or work together on common challenges.

“We felt there was a gap for a continent-wide network that could connect organisations, encourage collaboration, and help build a stronger collective voice on player protection. ARGN is not here to replace national organisations or regulators. Its purpose is to support and strengthen the work already being done by bringing people and organisations together.”

But while the ARGN intends to enhance collaboration between stakeholders across the continent, Akolade asserts the aim is to promote “common principles rather than identical regulations”.

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Since then, annual advertising expenditure by licensed operators has grown substantially and is now estimated to be between £1 billion and £2 billion, accoridng to , the report said.

According to the committee, robust evidence now links gambling advertising to increased participation and associated harms. 

Committee Chair Lord Ponsonby of Shulbrede highlighted that, since 2020, the growth of online marketing techniques and associated harms have shifted the debate substantially.