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That growth reflects the expanding number and variety of sports contracts. ITF tennis is particularly dependent on official data because its more than 60,000 annual matches are not generally televised. Unofficially monitoring a tour moving between locations such as Bogotá and Bali would be difficult, Monk noted.
Streaming is also becoming part of the product. Monk said prediction market interfaces had moved beyond their earlier trading-led presentation to incorporate streams, player propositions and combinations resembling sportsbook bet builders.
“It was still very much a trading kind of UX,” he said of Kalshi at the beginning of the year. “The actual product offering has come a long way.”
How to play More Lucky And Wild
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.
Play the video above to watch the full video interview and hear more insights from Harrison Barrett.
About More Lucky And Wild
There have been many uplifting elements to writing about poker through a global pandemic, as odd as those words must feel to read and certainly are to write. From inspirational quotes to motivate players who are just joining or continue to love the game to what could help players turn pro as an alternative to more difficult careers to sustain (they do exist!), it has genuinely been a job I have treasured and I hope you have enjoyed the content that I and the incredible Calvin Ayre content team have been able to bring you during the past 18 months or so.
Bringing you series of articles such as Poker on Screen and Poker in Print has been a massive source of pride for myself and the team and I even got the chance to discuss poker in the movies and on television on the recent episode of the award-winning podcast, The Chip Race.
As ever, I am indebted to too many people to mention, but Derek, Bill, Jasmine and every one of the Calvin Ayre team, as well as Calvin himself of course, have all shown a lot of faith in me to carry the torch and I hope I’ve done them all credit.